Baltimore Gas & Electric “Wires Down” annual video challenge educates children on safety

Ruchi Solanki, Research Analyst –

With hurricanes, wildfires and bomb cyclones making national news these past few months, safety communications have become an important conversation to discuss with both adults and children. Utilities have made it a priority to bring awareness and educate customers on what to do about potential dangers around gas and electricity.

Baltimore Gas and Electric has revitalized its “Wires Down” annual video challenge to elementary school students in the BGE service territory. The video challenge brought back the Emmy-award-winning commercial to help educate children on the importance of electrical safety by having schools create their own version of the commercial.

Image courtesy of Baltimore Gas & Electric

The campaign used social media to increase buzz around the program, while an ongoing email campaign, in-person presentations, and monthly e-newsletters targeted busy teachers and administrators to pique their interest. Since the contest first launched in 2012, BGE has awarded 29 schools $150,000 in funding.

If you are interested in learning more about how Baltimore Gas and Electric successfully developed and educated children on electric safety, make sure to register for Chartwell’s webinar on Wednesday, Jan. 17 at 2 p.m. Eastern. Join Keisha Clarke-English, BGE’s Marketing Program Manager, in discussing the utility’s efforts to help encourage participation and keep the annual video challenge engaging for children.

If you are interested in learning more about how to optimize your utility’s communication and marketing strategies and problem solve with other leading utilities, join Chartwell’s Customer Communication Leadership Council by emailing Tim Herrick at

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