How to Use Interactive Content to Engage Utility Customers
Whether your utility is looking to promote energy efficiency programs or marketplace products, interactive content, such as calculators, quizzes and games can improve customer engagement and boost conversions. Why? Because it is a two-way experience that requires active participation. Your utility can leverage interactive content to teach complex energy topics, increase program/service awareness, improve engagement metrics, and learn about customer interests.
Join this session to discover valuable insights, including how to use interactive content to build relationships, tips for creating and producing interactive content, and examples of common interactive content types.
Speaker: Brian Lindamood
VP, Marketing and Content Strategy, Questline
Brian Lindamood is Vice President of Marketing and Content Strategy at Questline, a content marketing agency dedicated to the energy utility industry. He leads the team that delivers engaging content solutions and digital marketing campaigns to educate residential customers, small business owners, and commercial and industrial facility managers. Previously, Brian was Director of Content Marketing for Manta Media, one of the largest online communities for small business owners, where he worked to empower business owners with expert advice and educational resources around digital marketing.