Designing Innovative Engagement Efforts for Elementary School Students

Date: Mar 28, 2018

Time: 2:00 PM ET

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In a world where smartphones, television, video games, and work are vying for the attention of children and adults alike, utilities can face an uphill battle trying to hold the attention of teachers, administrators, parents, and students to achieve buy-in for school-based programs. The most successful efforts utilize a combination of social media, email campaigns, presentations, and traditional media to encourage participation.

 In 2012, Baltimore Gas & Electric revitalized a memorable, Emmy-winning safety jingle to kick off a popular annual video challenge for elementary school students. Social media increased community buzz around the program, while an ongoing email campaign, in-person presentations, and monthly e-newsletters targeted busy teachers and administrators to pique their interest. The Wires Down Video Challenge has awarded $150,000 in school funding to 29 schools since the contest first launched in 2012.

Attend Chartwell’s webinar to hear Baltimore Gas & Electric share details on how they developed and implemented this successful campaign.


Keisha Clarke-English, Marketing Program Manager, Baltimore Gas & Electric

Keisha Clarke English

Keisha is BGE’s marketing program manager for demand response, smart-grid enabled programs, brand and elementary school safety education programs. She has led strategic initiatives resulting in recognition from IABC’s Gold Quill Award, Public Relations Society of America, American Marketing Association, Southeastern Electric Exchange and Chartwell Best Practices. Keisha collaborates with stakeholders to explore and understand target audiences. She leads customer engagement initiatives that are measurable against business goals and deliver results.

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