Improving Positive Customer Sentiment with Tree-trimming Communications
Date: Mar 21, 2018
Time: 2:00 PM ET
Like many utilities, Westar Energy often faced complaints and negative customer sentiment when trimming trees to improve reliability. In 2016, the company launched a communications campaign to target customers more frequently through a robust digital and social presence and educate them on its ReliabiliTree vegetation management program. Join Chartwell’s webinar to learn how Westar Energy’s communications campaign strengthened customer engagement and increased positive program-based sentiment and customer comments.
Shane Batchelder – Communications Representative, Westar Energy
Shane Batchelder – Marketing Communications Representative, Westar Energy
Shane is a member of the Marketing Communications team at Westar Energy. In addition to managing the Reliabilitree program marketing and communications, he works closely with both Westar’s customer programs and services groups and their creative agency, Callahan Creek, to develop and execute marketing strategy. Customer-focused messaging and engagement is the driving force behind most of Westar’s communication efforts.