PECO Leverages its Energy Advisor Experience
Date: Jul 11, 2018
Time: 2:00 PM ET
PECO’s Smart Ideas energy efficiency programs help customers save energy and money. To encourage participation and give customers one-on-one energy efficiency expertise, PECO launched a new campaign with a light-hearted theme: “You don’t have to be an expert.” This approachable campaign branded PECO as the go-to energy expert for advice on managing home energy usage and choosing suitable efficiency solutions and delivered increased customer outreach about Smart Ideas opportunities. One of the campaign’s videos made it into the Top 5 for Chartwell’s 2017 People’s Choice – Video awards competition.
Join this webinar to learn how PECO continues to breathe life into an ongoing energy efficiency program.
Liz Finocchio – Manager Marketing Promotions, PECO
As the Marketing Promotions Manager, Liz oversees the design and execution of direct customer communications including product and program marketing campaigns designed to engage customers to participate in PECO programs and services. She has over 30 years experience with the utility including extensive experience in customer operations, systems support, and marketing.