Increasing EV Adoption through Partnerships and Customer Education
Date: Oct 3, 2018
Time: 2:00 PM ET
KCP&L launched an EV charging station program in 2015 with the goal of installing more than 1,000 EV charging stations throughout its service territory. In 2016, the company launched a campaign to deepen its relationship with EV owners and increase adoption across its service territory. Its campaign strategy included developing a KCP&L CCN affinity group; launching a training program for local auto dealerships to provide education on the CCN; teaming up with Nissan to offer a special discount on the new LEAF; deploying a multitude of digital ads; hosting community events; and launching a dedicated microsite. KCP&L’s EV-related efforts have earned the utility two Chartwell’s Best Practices Awards. Attend this webinar to learn about KCP&L’s 2018 EV achievements and find out what they have planned for the future.
Jeffrey Beeson – Lead, Marketing and Communications, Kansas City Power and Light (KCP&L)
Jeff leads marketing and communication for the KCP&L Clean Charge Network, a company initiative to promote and increase electric vehicle adoption in the Kansas City area. In addition, he shapes external awareness of the utility through marketing, media relations and social media outlets, serving as a company spokesperson and managing all social media strategies. Prior to KCP&L, Jeff managed marketing and communication for the Kansas City Board for Public Utilities and the University of Missouri.