Increasing Engagement and Brand Favorability with Customers and Employees
Date: Feb 13, 2019
Time: 2:00 PM ET
In 2017, Southern California Edison launched a three-phase brand campaign, targeting its employees, customers and prospective talent. The campaign was crafted to showcase the utility’s leadership in enabling a clean energy future and affirm its environmental commitment to the communities it serves. Early results revealed significant message resonation with employees, while millions of impressions and notable recall have been garnered among the campaign’s external audiences. SCE took home Chartwell’s 2018 Silver Award in Communications for its efforts.
Attend this webinar to learn how SCE’s brand campaign is increasing brand favorability and resonating with customers and employees.
Eric Murga – Brand Manager, Southern California Edison (SCE)
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