Rebecca Harris, Research Analyst –
Across the U.S. and Canada yesterday, utilities celebrated the second annual Utility Scam Awareness Day.
Utility residential scam information is normally broadcast to a larger audience or targeted at elderly people, but a new survey from First Orion about IRS scams showed that “Millennials are more likely than any other generation to give away personal information on the phone.” First Orion isn’t the only group to find this. Surveys on multiple types of scams find that millennials are more likely than retirees to fall for a scam.
Forbes theorizes that millennials are more comfortable giving out personal information in general, like sharing their birthday on social media or online shopping. They’re also more confident that scammers wouldn’t target them. AARP also adds that older people have more experience with scams and can more easily spot them.
Utilities should respond to these findings by communicating the signs of scams to millennials. Chartwell’s Utility Scam Alert Viewbook provides a summary of the different types of scams and how utilities communicate them to their customers. You can also find case studies on the Energy Library, like this one about how Duke Energy reduced its number of reported scam incidents by employing new communication strategies.
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