Best Practices – Program Marketing – Increasing EV Adoption – KCP&L – 2018
KCP&L launched an EV charging station program in 2015 with the goal of installing more than 1,000 charging stations throughout its service territory. During the buildout of the Clean Charge Network, early marketing efforts focused on spreading awareness of the charging stations to reduce the issue of range anxiety. KCP&L began a campaign in the fall of 2016 to deepen its relationship with EV owners and increase adoption across its service territory. KCP&L took home Chartwell’s 2017 Gold Award in Program Marketing for the campaign.