Communications – Building a Brand Awareness Campaign – Hydro-Quebec – Case Study – 2018

In 2016, Hydro-Québec launched an ongoing awareness campaign focused on enabling customers to learn more about Hydro-Québec and its achievements and generate pride among employees and all Quebecers. In 2017, Hydro-Québec’s “ON” advertising campaign illustrated how the company’s achievements helped pave the way to a future as prestigious as its past. With competition on the horizon, the company’s ongoing awareness campaign, which is achieving broad, positive recognition for Hydro-Québec, is an important step to building relationships in the community and ensuring customer retention.

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