Communications – Designing Effective Engagement for Elementary School Students – BGE – Webinar Summary – 2018

In 2012, BGE launched the Wires Down Video Challenge, encouraging elementary school students to create their own commercials about electrical wire safety. The program was open to all elementary schools in BGE’s service territory, and was promoted through a combination of social media, email campaigns, presentations and traditional media.

Keisha Clarke-English, Manager of Marketing Programs at BGE, discussed the program during a 2018 Chartwell webinar.

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