Enbridge Gas Reduces Digging-Related Damages with Targeted Campaign

Date: Wednesday, October 5th Time: 2 – 3 PM ET **Insight Center members can easily register for this webinar at no additional cost after logging in. If you’re interested in an Insight Center membership, connect with us here to get started.** ___________________________________________________________________________________ In Ontario, damage to underground infrastructure caused by unsafe digging costs $1.2 billion each year. With home renovations and construction on the rise during to the pandemic, Enbridge Gas launched a multifaceted Damage Prevention Campaign in 2021 to reduce these incidents, prevent injuries, and potentially save lives. The campaign, which targeted residential customers, municipal stakeholders, contractors and builders, featured messaging on a variety of channels in several languages. Attend this webinar to learn how Enbridge Gas achieved a year-over-year reduction in digging-related damages of 15% despite a spike in home renovation projects. Moderator:
  • Tim Melton, Senior Consultant, Chartwell, Inc.
Speaker:
  • Michelle Loleski, Supervisor of Marketing, Enbridge
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