Increasing Engagement and Brand Favorability with Customers and Employees
In 2017, Southern California Edison launched a three-phase brand campaign, targeting its employees, customers and prospective talent. The campaign was crafted to showcase the utility’s leadership in enabling a clean energy future and affirm its environmental commitment to the communities it serves. Early results revealed significant message resonation with employees, while millions of impressions and notable recall have been garnered among the campaign’s external audiences. SCE took home Chartwell’s 2018 Silver Award in Communications for its efforts.
Attend this webinar to learn how SCE’s brand campaign is increasing brand favorability and resonating with customers and employees.
Speakers:
- Eric Murga – Brand Advisor, Southern California Edison (SCE)
Eric joined SCE in 2012 with 13 years of branding experience for innovative industry-leaders. Currently responsible for employee and customer communications that enable Southern California Edison strategy, Eric is a passionate advocate for a clean energy future that better serves our customers, communities and environment.
- Jim Kapsimalis – Senior Advisor, Analytics & Insights, Southern California Edison
Jim joined Edison in 2017, helping redefine the use of analytics to better position customer communications. Recently, he launched the Clean Energy campaign report, facilitating deeper insights into content performance. He has also redesigned Edison’s customer survey for added visibility into brand favorability among customers.
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