National Grid Campaign Spotlights Energy-Efficient LED Lighting

In May 2021, National Grid launched “The Right Light” campaign, leveraging customer-centric storytelling to broaden awareness of and deliver education around LED lighting. According to the utility, the campaign contributed to the success of National Grid's Upstate Electric Energy Efficiency Lighting program.

CONTINUE READING

  • To continue reading this research piece, please login using your Chartwell credentials and click the “View Resource” button.
  • If you do not have login credentials, click here to connect with Tim Herrick about Chartwell Membership.
award winner best practices communications energy efficiency Energy Savings program marketing