OPPD Puts ‘Customers First’ with Pandemic-Focused Communications
In response to the unique needs of its customers during the pandemic, Omaha Public Power District (OPPD) launched the Customers First campaign to connect people with the utility’s expanded suite of resources and support services. The campaign featured flexible messaging and tactics that were adjusted as the landscape changed over the course of 2020. Despite the uncertainty caused by COVID, OPPD’s Customers First efforts led to record-setting emergency fund donations, positive customer satisfaction, and consistent on-time bill payments. OPPD received an Honorable Mention in the Billing and Payment category of Chartwell’s 2021 Best Practices Awards for the campaign.
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