Outage Communications – Trends in Outage Maps – Report – 2018
While outage maps have become essentially ubiquitous among utilities in the United States and Canada over the past decade, customer awareness of outage maps remains low. Meanwhile, Chartwell consumer research indicates that customers who are aware that their utility offers an outage map are more satisfied overall than those who are not. For these reasons, marketing outage maps represents an opportunity for utilities to increase customer satisfaction. This report draws on Chartwell consumer and industry research to identify notable trends in online outage maps.