PG&E Leverages Data Science to Boost Medical Baseline Program Marketing

Date: Wednesday, January 5th

Time: 2 – 3 PM ET

**As a member of Chartwell’s Insight Center, you have exclusive access to industry-leading content including benchmark reports, analysis reports, best practices case studies, proprietary survey data, frequent SME webinars and more. To register, log in using your Chartwell credentials then click the “register now” button up and follow the prompts to complete your registration. If you do not have a Chartwell login, follow the instruction at the top of the home page to create one. If you are not a member of Chartwell’s Insight Center, connect with us here to get started.**

_____________________________________________________________________

PG&E’s Medical Baseline program offers qualified customers who depend on power for certain medical and independent needs lower monthly rates and extra notifications in advance of Public Safety Power Shutoffs. When the utility realized the program was undersubscribed, it utilized customer research, data science and targeted marketing efforts to increase enrollment by 28% year over year. The effort took home Chartwell’s Silver 2021 Best Practices Award in Program Marketing. Attend this webinar to learn how PG&E identified these customers without access to medical data.

Moderator:

  • Steve Waters, Senior Consultant, Chartwell, Inc.

Speaker:

  • Justin Starks, Manager of Residential Products, PG&E
  • Shiv Dayal, Principal Data Scientist, PG&E
  • Nash Zamzow, Sr. Channel Marketing Manager, PG&E
award winner Chartwell's Best Practice Awards marketing outage communications public safety power shutoffs

Moderators & Speakers

Steve Waters
Senior Research Manager, Chartwell, Inc.
Justin Starks
Manager of Residential Products, PG&E
Shiv Dayal
Principal Data Scientist, PG&E
Nash Zamzow
Principal Marketing Strategist, PG&E

Thanks for your interest!

TRANZACT: POST-OUTAGE CUSTOMER SATISFACTION BENCHMARK SURVEY

Fill out the form below to instantly download a Tranzact sample quarterly report in PDF format. (*Indicates required field.)

Success! Here's your download