PG&E Leverages Data Science to Boost Medical Baseline Program Marketing

Date: Wednesday, January 5th

Time: 2 – 3 PM ET

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PG&E’s Medical Baseline program offers qualified customers who depend on power for certain medical and independent needs lower monthly rates and extra notifications in advance of Public Safety Power Shutoffs. When the utility realized the program was undersubscribed, it utilized customer research, data science and targeted marketing efforts to increase enrollment by 28% year over year. The effort took home Chartwell’s Silver 2021 Best Practices Award in Program Marketing. Attend this webinar to learn how PG&E identified these customers without access to medical data.


  • Steve Waters, Senior Consultant, Chartwell, Inc.


  • Justin Starks, Manager of Residential Products, PG&E
  • Shiv Dayal, Principal Data Scientist, PG&E
  • Nash Zamzow, Sr. Channel Marketing Manager, PG&E
award winner Chartwell's Best Practice Awards marketing outage communications public safety power shutoffs

Moderators & Speakers

Steve Waters
Director of Councils, Chartwell, Inc.
Justin Starks
Manager of Residential Products, PG&E
Shiv Dayal
Principal Data Scientist, PG&E
Nash Zamzow
Principal Marketing Strategist, PG&E