Program Marketing – Increasing Program Participation – PECO – Spotlight – 2018

PECO’s Smart Ideas energy efficiency programs help customers save energy and money. To encourage participation and give customers one-on-one energy efficiency expertise, PECO launched a new campaign with a light-hearted theme: “You don’t have to be an expert.” This approachable campaign branded PECO as the go-to energy expert for advice on managing home energy usage and choosing suitable efficiency solutions, and delivered increased customer outreach about Smart Ideas opportunities.

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