Online Marketplaces as Customer Engagement Tools

Utilities are looking to online marketplaces for customer engagement tools, viewing it as a new avenue to strengthen customer loyalty. As companies expand their brands to become customers’ trusted energy advisors, marketplaces could play a key role in engaging customers beyond the meter. This report highlights trends in consumer interest, industry offerings and vendor developments based on information collected from Chartwell’s 2019 Residential Consumer Survey and its 2019 Utility Programs and Services Audit.

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