SMUD reassures customers with ‘Stay Well’ multimedia campaign

The COVID-19 pandemic hit SMUD’s service territory in mid-March 2020. California’s governor issued a shelter-in-place order and all non-essential businesses were closed. Within two days of the order, SMUD’s marketing and communications team had planned, developed and began rolling out a multimedia informational campaign that took home Chartwell’s 2020 Bronze Best Practices Award in Communications.


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award winner communications covid-19 marketing

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