Winning People’s Choice video combines information with humor
By Suzanne Haggerty, Senior Manager of Customer Engagement —
Attendees at Chartwell’s 2019 EMACS – The Customer Experience Conference chose Hydro-Québec as the winner of Chartwell’s People’s Choice – Video Awards.
Just like last year’s finalists, the 2019 finalists were a diverse mix. The winning video, part of Hydro-Québec’s 2019 advertising campaign, aimed to showcase the utility’s leadership in innovation, electric transportation, and clean energy and instill pride in employees and Quebecers. It underscores Hydro-Québec’s achievements and its global leadership in renewable energy, and ends with a well-timed and funny reminder that online bills are available.
The remaining finalists included two unforgettable videos:
- Because Washington state residents enjoy some of the lowest electricity rates in North America, convincing them to save energy is an ongoing challenge. In a humorous video series, Chelan County PUD featured Phil, who saves his energy for the things that really matter, to introduce new energy efficient products and technologies and encourage the use of PUD rebates.
- Hawaiian Electric’s Project Footprint program invites customers to take manageable steps to reduce their collective carbon footprint. This campaign video, released during the Superbowl post-game show, reminds customers that individual actions collectively can make a difference and creates awareness around the state of Hawaii’s goal of reaching 100% sustainable energy by 2045.
We’re already looking forward to next year’s entries – keep an eye out for our call for submissions in early 2020!
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