Enbridge Gas Successfully Targets Customers Resistant to eBill Messaging
Electronic billing has seen tremendous growth over the past several years. But as eBill awareness and adoption have increased and become mainstream, the pool of potential adopters has been shrinking—not only in size, but also willingness. After a major merger in 2019, Enbridge Gas kicked off its newest marketing effort with a campaign and incentives focused on converting the more resistant or “laggard” customer segments. The goal of the campaign was to convert 2% of customers to eBills and was accomplished in less than 90 days.Attend this webinar to learn more on Enbridge’s eBill adoption success.
- Shaharyar Javed – Advisor Marketing, Enbridge Gas
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