PSE&G’s “Protect the Ones You Love” Gas Safety Campaign Drives Customer Recall, Engagement
Date: Wednesday, March 9th
Time: 2 – 3 PM ET
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PSE&G’s “Protect the Ones You Love” gas safety campaign, launched in the second half of 2020, addressed the gas safety topics of most interest to the utility’s customers. Campaign content reflected PSE&G’s diverse customer population and used traditional and non-traditional tactics. “Protect the Ones You Love” increased customer recall of key safety messages, drove customer website engagement and substantially moved the needle on the company’s J.D. Power Gas Residential scores. PSE&G took home Chartwell’s 2021 Bronze Best Practices Award in Communications for the campaign. Moderator:
PSE&G’s “Protect the Ones You Love” gas safety campaign, launched in the second half of 2020, addressed the gas safety topics of most interest to the utility’s customers. Campaign content reflected PSE&G’s diverse customer population and used traditional and non-traditional tactics. “Protect the Ones You Love” increased customer recall of key safety messages, drove customer website engagement and substantially moved the needle on the company’s J.D. Power Gas Residential scores. PSE&G took home Chartwell’s 2021 Bronze Best Practices Award in Communications for the campaign. Moderator:
- Suzanne Haggerty, Director of Customer Engagement and Insights, Chartwell, Inc.
- Francis Sullivan , Campaign Manager, PSE&G
- Marnie Messeri, Manager, Marketing and Advertising, PSE&G
- Melissa Standing, Customer Outreach Specialist, PSE&G
