SCE’s Charge Ready Transport Program Simplifies Electrification Messaging

Southern California Edison’s Charge Ready Transport program is designed to help non-residential customers install the charging infrastructure needed for electrifying medium- and heavy-duty fleets such as delivery trucks, cargo vans, transit buses, tractor trailers, and more. Through May 2021, the targeted, multichannel campaign has helped SCE trend 36% ahead of its forecasted lead generation goal for the year. This project won Chartwell’s 2021 Gold Program Marketing Award.


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