Broadening the Reach of Outage Communications
In 2017, Hawaiian Electric simultaneously launched a new mobile app and a web-based outage reporting tool in an effort to improve its customers’ experience and satisfaction and provide a more expeditious path for notifying the utility of outages. A strategic marketing campaign successfully introduced the new features to customers, resulting in growing adoption and positive feedback. Hawaiian Electric took home Chartwell’s 2019 Bronze Award in Outage Communications for its efforts.
Attend this webinar to learn how Hawaiian Electric used page-based traffic data to recognize the growing role of its web presence in outage communications and defined requirements that allowed the company to develop online and app-based outage reporting functionality simultaneously.
- Donna Mun – Director of Digital Communications, Hawaiian Electric Company
In 2013, Donna joined Hawaiian Electric Company to spearhead a new division focused on web and social media. As the director of digital communications, Donna is responsible for managing digital communication efforts and oversees social media for the Hawaiian Electric Companies. The Hawaiian Electric Companies’ websites have undergone multiple refreshes and the Hawaiian Electric mobile app and online reporting tool was launched at the end of summer 2017 under Donna’s leadership. With over 15 years of experience in digital marketing, Donna was fortunate to initiate digital marketing programs at other local companies such as Hawaiian Airlines and Bank of Hawaii.
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