Customer Communications – Sustaining an Ongoing Utility Tradition – We Energies – Webinar Summary – 2018

We Energies began distributing a free holiday cookie recipe book in 1928 to encourage customers to use their new electric kitchen appliances. Ninety years later, the Cookie Book continues to promote a positive brand image through We Energies’ social media channels, paid advertisements and unpaid press from local news organizations.

Cathy Schulze, Senior Communications Specialist at We Energies, discussed the company’s time-honored tradition during a 2018 Chartwell webinar.

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