Evergy Quickly Meets TOU Enrollment Goals with Multichannel Campaign

Date: Wednesday, November 4

Time: 2 – 3 PM ET

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In 2019, Evergy launched its Time of Use Plan to help better manage the power grid by lowering the amount of power used during the peak times of 4-8 p.m. By shifting energy usage to off-peak times, Evergy can rely on more environmentally-friendly energy resources and customers can pay a lower cost for electricity. The company developed a four-phase, multi-pronged digital, radio, direct mail and social advertising campaign to communicate the new rate options, driving mass awareness while also targeting customers to enroll. Evergy met its enrollment goal just halfway through the campaign, with over 4,700 enrollments in six months.

Speaker:

  • Jeffrey Beeson – Manager of Marketing, Evergy
  • Elena Johnston – Senior Product Manager, Evergy

Moderator:

  • IS Dunklin – Director of Data Analytics and Research, Chartwell Inc.