Maximize Customer Insight Communities for Utility Research Efforts
Date: Wednesday, November 9th
Time: 2 – 3 PM ET
**Insight Center members can easily register for this webinar at no additional cost after logging in. If you’re interested in an Insight Center membership, connect with us here to get started.**
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SMUD leverages two online insight communities to develop a deeper understanding of customer’s attitudes and needs, deliver high-quality insights and influence decision making on marketing campaigns, programs, and services. Residential customers can join SMUD Plugged In, while commercial customers can offer input via SMUD Power Voice. Insight community feedback has shaped the development and successful launch of the 2030 Clean Energy Vision and a new Clean PowerCity marketing campaign. Attend this webinar to learn how community feedback helps guide strategic decisions at SMUD while building alignment between organizational and customer values.
Moderator:
- Russ Henderson, Director of Research and Councils
- Susan Corbelli, Market Research & Analytics Supervisor, Sacramento Municipal Utility District
- Vanessa Greenlee, Principal Market Research Specialist, Sacramento Municipal Utility District
- Heather Rodriguez, Principal Market Research Specialist, Sacramento Municipal Utility District
