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The Mobile App of the Future: Identifying the Features Customers Want

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Seeking to meet the needs of customers who prefer mobile over desktop applications, Chicago-based ComEd launched a new mobile app in February 2018. Through the new app, the utility aimed to provide customers with ground-breaking features, including virtual wallet functionality and facial recognition, improve functionality and refresh the look and feel of the tool. ComEd’s new app quickly garnered more than a million transactions and earned positive customer reviews.

Attend this webinar to learn how ComEd used Agile methodology and incorporated customer feedback throughout the design process to ensure easy self-service transaction access for customers.

Speaker:

  • Andrea Wills – Senior Program Manager, ComEd

*To view this webinar, please login using your Chartwell credentials and click the "View Resource" button. If you do not have login credentials, click here to connect with Tim Herrick about Chartwell Membership.