The Mobile App of the Future: Identifying the Features Customers Want

Seeking to meet the needs of customers who prefer mobile over desktop applications, Chicago-based ComEd launched a new mobile app in February 2018. Through the new app, the utility aimed to provide customers with ground-breaking features, including virtual wallet functionality and facial recognition, improve functionality and refresh the look and feel of the tool. ComEd’s new app quickly garnered more than a million transactions and earned positive customer reviews.

Attend this webinar to learn how ComEd used Agile methodology and incorporated customer feedback throughout the design process to ensure easy self-service transaction access for customers.

Speaker:

  • Andrea Wills – Senior Program Manager, ComEd

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